Very often people start editing their meditation website and ‘lose the forest for the trees’. Even an hour of planning can save you hours or days of work.
- Figure out what you want
- Make a rough draft on pen and paper
- List the pages you want, and how they will connect to each other
- Then you can start making your site
What do we want?
- Keep in mind that the search engines (Google, Yahoo, etc) will try to provide their users with the best sites and pages to match their searches. Naturally, the better your pages are and the site in general, the more seekers are likely to come to it. Have a look at some other meditation sites and try to make yours better yet – in volume of pages, user experience, sincerity in our offerings, etc.
Here are a few things you should aim for:
1. Feeling of humility, simplicity, sincerity
- It is important that people feel something of our path, something that is different than all the other sites they might visit. Try to proceed from an inner feeling, rather than an outer need to please. It is very helpful to meditate before starting.
- Not cluttered (dont try to cram everything on the page)
- The basic information is easy to get; and it is easy to get in touch, from any page on the site.
- We try to avoid any commercial language (relaxation, stress management, learn to meditate with no effort) and focus on self-discovery, lifestyle changes, discipline and the inner awakening – the things that many sincere seekers are looking for. Try to transmit your inner yearning to the reader (of course, within acceptable limits to a first time reader and public page). Aspiration and consciousness are paramount.
- You will feel happy when seekers call you and say that they visited many sites but choose yours because they felt something special.
- How do people get from one part of your site to the next? is navigation clear? Have you tested the site with non technical users?
- Pictures & video can often make a more immediate connection, especially on pages that are viewed initially, like the front page
2. Service – feeling of fullness and dynamism
- Classes, related events, Our other manifestations, News?
- Always new content: try to have a feeling of sadhana towards your site, look at it as another door to your centre which requires regualr maintenance – a broken or outdated site says a lot about a Centre
3. People feel that we know and practise what we are talking about
- How to meditate articles, stories of personal experiences, embed music from Radio (a huge and underused asset!!!!)
4. Visitors get a feeling for us as people
- Stories, faces, videos
5. Be focused
Have a beautiful and uncomplicated, but in-depth site focused on “meditation” and not just general spirituality.
Decide what is really important. Pick 2 or 3 important things, everything else can go further down the page or on other pages
What if we have a big event??? How do we advertise it without turning our site upside down?
What kind of people do you want? Is your site bringing those kind of people in touch with you? What kind of changes can we make.
Now we make a plan!!!
Making a website is a little like building a house – you would not start decorating the bathroom before the architect has drawn up the plans.
We should have at least 2 pen-and-paper drawings before we start – one for the all-important front page, and one listing the pages and how they connect to each other